BIO
REIN, born Joanna Reinikainen, is an electrifying force in electronic music, pioneering a bold fusion of genres with her transcendent sound. Her albums, REINCARNATED and God Is A Woman, alongside numerous EPs and singles, break new ground in exploring themes of desire, identity, social issues, challenging the status quo and inspiring a fervent fanbase worldwide.
Since her self-titled debut EP in 2016, Rein quickly captivated audiences with her innovative style, leading to a swift signing with Playground Music.
As the founder of her own label, REIN RECORDINGS (established in 2019), Rein continues to redefine electronic music. Her debut album REINCARNATED has garnered over 2 million streams on Spotify and sold out vinyl’s worldwide.
Rein has collaborated with Boys Noize and Djedjotronic , releasing music under Boys Noize Records, and has performed at major festivals such as Roskilde, Sziget Festival, Grauzone, Slottsfjell and Transmusicales.
Press votes on God Is A Woman
“-"The art here should not go unnoticed, it deserves gallery walls."
"REIN is too talented to be stuck in a nostalgic genre. Together with the french DJ and producer Djedjotronic she writes better and better and creates forward-looking songs. The opening track "How's it gonna be?" is modern electronic pop, filled with hooks in the same class as with the best of Robyn and Madonna."
“Stockholm, Sweden is famous for consistently exporting some of pop’s most experimental artists, and its latest is a strong addition to the lineage. REIN, who in 2020 released her debut album REINCARNATED, is back with a follow-up that continues pushing forward her signature industrial, cyberpunk sound. God Is A Woman, out everywhere now, is relentless in its approach to dancefloor stompers with 10 tracks that reinforce REIN’s fascination with powerful women.”
“REIN urges to dance as there’s no tomorrow. The electropunk Rein from Bergshamra could have turned into one of the crowd. Instead, she continues to go her own way. On the sequel "God Is A Woman", she lets heavy beats meet crazy twisted synth dystopias.”
Dagens Nyheter 4/5 - Johanna Paulsson
”Joanna Reinikainen has found her own sound with the second album. “God Is A Woman” sometimes brings to mind Robyn's “Body Talk” (2010) and sometimes Kraftwerk's Electric café (1986), but still sounds like something completely new.”
Press votes on REINCARNATED
“The Swedish synthesizer artist REIN is rock hard, unpolished, obsessive, uncompromising, extreme. That is why I think she is one of today's Swedish artists who has the greatest chance of selling out sports halls with 15,000 spectators in the future. ”
Dagens Industri 4/5 - Jan Gradvall
“Swedish electro punk Rein has long been considered promising. When the debut album "Reincarnated" now finally comes, no one needs to be disappointed "
Dagens Nyheter 4/5 - Johanna Paulsson
“With elements of chopped techno, electroclash, crackling electropop, and references to modern sci-fi classics such as The Matrix and Ghost in the Shell, the album spans currents from decades of alternative electronic music. Most striking is how cool and contemporary she makes just about everything sound.”
Hymn 8/10 - Anton Lindskog
… “She also holds the flag high on the long-awaited debut album "Reincarnated", an album that fans have been asking for since the first EP was released four years ago. It is an album that both manages and renews. ”
TT Spectra 4/5
